What exactly are you doing on Tinder? Impression management for a matchmaking app that is mobile

What exactly are you doing on Tinder? Impression management for a matchmaking app that is mobile

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Cellphone dating applications such as Tinder have actually exploded in popularity in the last few years. On Tinder, impression administration starts with a inspiration to down load the application, the decision of one’s profile photos and an evaluation for the objectives of prospective Tinder matches. These methods occur in a technologically mediated environment of paid down cues and increased control, regional proximity and a lower filtering process. My focus in this paper is this very first phase of impression administration, which includes both impression inspiration and impression construction. Particularly, which are the impression that is pre-match techniques of Tinder users? We present the total results of interviews with Tinder users in the Netherlands. Individuals had been recruited via a Tinder profile that marketed the research utilising the University emblem and a quick description. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly just how users evaluated their matches that are potential. Outcomes reveal users’ motivations for making use of Tinder are normally taken for entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so that they can present a perfect yet self that is authentic and chosen being an example of not merely one’s desirability but in addition of other indicators such as for instance training degree. Tinder users ‘swipe’ not just in search of men and women they like, also for clues as to exactly how to provide on their own so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still area that is under-researched of.


Whether looking for a love that is passionate, hunting for a partner, or wanting a laid-back encounter, folks have very very long developed types of presenting on their own into the many appealing solution to possible lovers. Mediated opportunities to get in touch with other people have actually developed from paper ads to teletext to online dating web sites, in addition to latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face plus in mediated kinds. Before a primary date, a guy shaves, is applicable cologne, and dresses in the best. On Tinder, a female selects a picture that is attractive of as her primary picture. In a digital environment, like in true to life, impression management begins ahead of a face-to-face conference and even just before interpersonal interaction. On Tinder, this impression administration starts with selecting one’s profile pictures. It continues using what Leary defines as impression monitoring: ‘For visitors to participate in self-presentation, they need to monitor, at one degree or any other, the way they are now being recognized and examined by other people’ (1995, p. 47). Tinder users do that by evaluating the objectives of possible matches.

There was tremendous research regarding self-presentation and love within the last few ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward males men that are seekingBirnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are growing on Tinder individual understanding of privacy dilemmas (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due primarily to dilemmas of reduced cues and increased control, neighborhood proximity, and a lower filtering process. These problems will undoubtedly be explained in detail into the coming part. First, some detail is provided by me on Tinder.


Though dating internet sites nevertheless account fully for the biggest share christian mingle uk of the market, 1 dating apps have actually increased in popularity in the last few years. Compared to dating sites, dating apps ask users to offer restricted information for possible matches, particularly, lots of pictures as well as an optional tiny amount of text (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating web sites since it is a location-based relationship platform available just as being an app that is mobile. Further, Tinder doesn’t ask users to respond to compatibility concerns and will not enable step-by-step filtering techniques, features typical to dating sites. On Tinder, the impression that is first have of a possible match is her/his primary profile picture. In case a user is interested in seeing more, s/he can touch the profile, that will expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and directly to accept a possible match. In the event that swipe that is right shared, it really is a match, and Tinder permits users to talk in the software.

Tinder premiered in October 2012 and has now accomplished popularity that is global. This has a lot more than 50 million users that are global 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times each day and invest between 7 and 9 moments swiping during a solitary session. Ladies browse pages for 8.5 mins at the same time versus 7.2 for guys (Bilton, 2014 ). Into the Netherlands, there have been an believed 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). Although the application itself is reasonably brand new, the concept of conference a romantic partner on the internet is perhaps not. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 1 / 2 of these met on internet dating sites. 4

My inspiration for performing this research, presented as an investigation concern, would be to explore: which are the pre-match impression administration methods of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first current theoretical factors, accompanied by a description associated with interviews We conducted with Tinder users. Interview analysis is followed closely by a discussion and conclusion.