WWE’s latest key performance indicators packet confirms yet another disappointing buyrate for the company.
According to the WWE document, August’s Summerslam PPV garnered approximately 350,000 buys, which represents a decline from last year’s already-disappointing performance.
A few months ago, Vince McMahon predicted that Summerslam would be the start of WWE’s PPV turnaround and there was hope that the Nexus push would move numbers.
Here is a look at recent Summerslam buyrates:
Summerslam 2006: 529k buys (61% Domestic – 11/1/07 8-K form) = 322k domestic
Summerslam 2007: 537k buys (66% Domestic – 11/1/07 8-K form) = 354k domestic
Summerslam 2008: 477k buys ($39.95) @ 66% domestic = 315k domestic ($12.6MM domestic PPV revenue split)
Summerslam 2009: 369k buys ($39.95) @ 63% domestic = 232k domestic ($9.3MM domestic PPV revenue split)
Summerslam 2010: 350k buys ($44.95) @ 56% domestic = 196k domestic ($8.8MM domestic PPV revenue split)
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