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WWE Receives Low SummerSlam Buyrate

Posted by Marc Middleton in WWE News
Friday, October 1st, 2010

WWE’s latest key performance indicators packet confirms yet another disappointing buyrate for the company.

According to the WWE document, August’s PPV garnered approximately 350,000 buys, which represents a decline from last year’s already-disappointing performance.

A few months ago, predicted that Summerslam would be the start of WWE’s PPV turnaround and there was hope that the Nexus push would move numbers.

Here is a look at recent Summerslam buyrates:

Summerslam 2006: 529k buys (61% Domestic – 11/1/07 8-K form) = 322k domestic
Summerslam 2007: 537k buys (66% Domestic – 11/1/07 8-K form) = 354k domestic
Summerslam 2008: 477k buys ($39.95) @ 66% domestic = 315k domestic ($12.6MM domestic PPV revenue split)
Summerslam 2009: 369k buys ($39.95) @ 63% domestic = 232k domestic ($9.3MM domestic PPV revenue split)
Summerslam 2010: 350k buys ($44.95) @ 56% domestic = 196k domestic ($8.8MM domestic PPV revenue split)

4 Responses to WWE Receives Low SummerSlam Buyrate:

  1. PowerUp 5000

    Date: Oct 01, 2010 at 11:29 am

    Why buy a PPV that’s 40 or 50 bucks that won’t be worth ur money ? This is why WWE buyrates are going down. U rather watch Sunday football or vist ur local Sports Bars that show WWE PPV 4 free.

  2. outsidergold

    Date: Oct 01, 2010 at 12:21 pm

    the nexus was supposed to be what turned around the ppv number??? this must be a joke.

  3. DigitalVirus82

    Date: Oct 01, 2010 at 4:33 pm

    WWE just need me for some ideas for SummerSlam 🙂

  4. annonymous

    Date: Oct 02, 2010 at 8:11 pm

    SummerSlam had a low buyrate because the card sucked..
    The lead in to the show made it not worth bothering to pay money for..

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