According to one person who works for WWE shop and knows the numbers, he doesn’t see a heel turn happening in the near future. Cena is said to be too valuable in that department and it would be too much of a risk even if PPV numbers and TV ratings went up as a result.
According to Dave Meltzer, one idea was for Cena to play a role similar to Bret Hart where he’d be a heel for adults but still be a babyface for the kids.
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