STAMFORD, Conn., Jun 07, 2010 — World Wrestling Entertainment, Inc. announced that Eddie Hill will assume the role of Senior Vice President, Marketing, effective June 7, 2010. Hill will be responsible for providing strategic direction around WWE’s branding and promotions, television tune-in, pay-per-view events, network affiliate marketing, WWE Studios and Market research. He will report directly to Michelle D. Wilson, Executive Vice President, Marketing.
Hill brings 18 years of experience as a marketing executive within the financial, sports and entertainment industries. He comes to WWE from American Express after he spent the last two years as Vice President/Head of U.S. Advertising & Global Agency Management and spearheaded the Are You A Cardmember? and Don’t Take Chances – Take Charge campaigns.
Prior to American Express, Hill was the Vice President of Marketing for Nickelodeon and Nick Movies. He has also held positions at ESPN and the Walt Disney Company.
“We are thrilled to have Eddie join WWE, bringing with him a great breadth and depth of valuable experience in the sports and entertainment industries,” said Michelle D. Wilson. “With Eddie’s skill set, we will continue to strategically market and grow the WWE brand across all of our global platforms.”
Hill received his B.S. in Business Administration degree from Georgetown University and his Masters of Business Administration from the Anderson Graduate School of Management at the University of California, Los Angeles.