– WWE announced today that Slim Jim will be the official sponsor for this year’s WrestleMania 26 and the “official meat snack of WWE.” As part of the deal, Edge will serve as a spokesperson for Slim Jim. Here’s part of WWE’s press release from earlier:
“The one-year deal extends the relationship begun last year as part of the brand’s “Spicy Side” campaign and shows consumers what happens when their alter ego encounters the snap of the bold and spicy flavor of a Slim Jim. It will feature numerous promotional activities involving WWE’s television programming, WWE.com, live events and publications throughout the year.
On behalf of Slim Jim, Edge will be making personal appearances and hosting the “Live Like Edge” sweepstakes as well as “The Slim Jim Showdown,” a mobile phone contest. A new “Spicy Side” commercial featuring Edge will debut on USA Network and MyNetworkTV during Monday Night Raw(R) and Friday Night SmackDown(R), as well as online at SpicySide.com and WWE.com. The commercial will also be seen at more than 300 WWE live events throughout the year.”