WWE RAW on USA Network placed #2 on Nielsen Ratings’ rankings of “Programs with Product Placement Activity”. The rankings were for all of television, not just cable. RAW was only behind The Jay Leno Show on NBC, and was ahead of The Biggest Loser also on NBC. According to Nielsen’s data, there were 787 instances of product placement ads during episodes of RAW on the NBC-owned USA Network. Jay Leno had 1,015 instances.
RAW’s most obvious case of product placement was the KFC-sponsored “commercial-free” episode of the show in June. NBC Universal has been pushing product placement as part of their strategy to woo advertisers, particularly to Jay Leno’s new earlier timeslot.