– Corporate.WWE.com has updated some new financial information that includes pay-per-view buyrate estimates for three of the company’s new gimmick-concept events.
* WWE Breaking Point drew under 200,000 buys, making it the least successful event of 2009. The submission-themed show featured The Undertaker’s first WWE match since WrestleMania. By comparison, the event that Breaking Point replaced (WWE Unforgiven) drew close to 225,000 buys last year. WWE recently released its pay-per-view schedule for 2010 and WWE Breaking Point was not part of the schedule, so this event may be a one time affiar.
* WWE Hell in A Cell, which featured three Hell in a Cell cage matches, drew around 300,000 buys, way up from the 261,000 buys that No Mercy 2008 drew.
* WWE Bragging Rights, which featured a RAW vs. SmackDown theme, drew approximately 200,000 buys. This is a big improvement over the event it replaced (Cyber Sunday) which drew 153,000 buys in 2008.