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A Look at WWE Changing It’s Image, More On Mickie James/WWE Heat

Posted by Marc Middleton in WWE News
Thursday, October 15th, 2009

Partial source: PWInsider

– Kanascity.com has an article that looks at WWE’s attempt to improve its image in hopes of attracting better advertisers. The article cites WWE’s shift to PG-13 programming and the Celebrity RAW Guest host gimmick as examples of WWE attempting to broaden its appeal.

– WWE officials are said to be down on former Divas champion . According PWInsider, her recent weight gain and work rate are the main problems. While she’s arguably still very attractive and in great shape, she’s held to a very high standard as a WWE Diva. She has put on some weight (mostly visible in her abs & lower body) and it hasn’t gone unnoticed. Additionally, the quality of her matches has been sliding and she is no longer seen as the “reliable hand” that she once was.

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