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Stephanie McMahon Speaks On RAW Guest Host Concept

Posted by Tim Brown in WWE News
Monday, August 17th, 2009

recently spoke to Variety.com, in an article which states viewership of RAW has increased 10% since the celebrity guest host gimmick was introduced back in June. Here are some quotes:

– “We wanted a different way to get our product out there and talked about. Tying us in with celebrities in Hollywood raises our awareness and gets a variety of people talking about us, which is always a positive place to be. Hopefully it will translate to new viewers. For right now, it’s really working and clicking. But it’s just the beginning. ”

– “We’re letting them feel safe with the PG environment By bringing in the celebrities, we’re saying, ‘If it’s OK for them, it’s OK for you too.’ ”

– “We’ve gotten the point across that we are fun, we are entertaining and you are guaranteed to have a good time We’ve become a complement to the traditional circuit.”

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