– Dana White isn’t holding back about what he calls a “war” with EA Sports. According to White after Saturday’s UFC 100 event, he is at war with EA Sports over their upcoming MMA video game, saying that a year and a half ago, UFC wanted EA Sports to make their video games and EA responded by saying MMA wasn’t a real sport and that it “disgusted them.” Now, following the massive success of UFC Undisputed 2009, EA is throwing their hats into the MMA video game field.
“It’s easy to sit on the other side of the table and judge me on how I react to stuff like this,” White said. “But let me tell you what – I’ve been in the trenches for almost 10 years, and I’ve been dealing with all these businesses, and EA was one of them. EA Sports told us, ‘You’re not a real sport,'” White said. “‘We wouldn’t touch this thing. We want nothing to do with this.'”
“We put our asses on the line, THQ and the UFC, to make a video-game deal in the worst economy in the world,” White said. “We go out there and do this thing, and it’s successful, and now [expletive] EA Sports wants to do a video game. Really? That’s not what you told us a year-and-a-half ago. You told us you’d never be in business with us. They wouldn’t even take a meeting because mixed martial arts disgusted them. This wasn’t a real sport. Boy, that got over that real quick, didn’t they?”
White also is warning all fighters that if they agree to appear in EA’s upcoming MMA video game, they will never be allowed to fight for UFC (though he did hint that he’d make rare exceptions for certain fighters). Randy Couture is already set to appear in EA’s game and Nick Diaz, Mohammed “King Mo” Lawal, Jason “Mayhem” Miller and Jake Shields are all rumored to be working on deals to appear in the game.