Update on a Heel Turn for John Cena

– During a WWE creative meeting recently, one member of the team brought up the idea of turning John Cena heel. Vince McMahon lit the guy up about how foolishly short-sighted the idea was.

There’s a feeling that with all the merchandise revenue Cena brings in, turning him heel is a bad idea, at least until his merchandise cools off a little. The second reaction from someone close to the situation is that maybe the guy shouldn’t have been lit into like that because they should be open to discussing ideas even and even if it’s a bad idea, it should be encouraged as something different.

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