– WWE will be taping this coming week’s SmackDown and ECW on Sci-Fi in the building with the live RAW on Monday night in Dallas, Texas. Needless to say it will be a long night. The rest of the footage for that week’s SmackDown will be filmed at the WrestleMania AXXESS events.
– WWE’s latest video for Mobile subscribers has new SmackDown Diva Gail Kim talking to Eve after attacking Michelle McCool and Maryse on this past Friday’s show. The teaser for the video says Kim makes an important announcement regarding WrestleMana 25. I haven’t seen the video yet but what she’s announcing is probably her involvement in the Battle Royal at WrestleMania. WWE showed Gail’s face in the graphic two weeks ago on RAW for the match but removed her after that night from the graphic. WWE’s basically trying to get you to subscribe to their Mobile service with the promise of news that’s already known. If anyone has seen the video, drop me a line and let me know what went down.
– As reported earlier, WWE Studios’ 12 Rounds opened Friday with a disappointing $1.75 million in ticket sales, finishing in sixth-place. As a result, the movie looks to be on its way to generating the second-least amount of money on a per-theater basis in the history of WWE film releases as it’s only ahead of The Condemned thus far. The Condemned was a financial disaster for the company as they had to write off $15.0 million from their financial statement due to its poor performance.
Opening in 2,331 theaters, 12 Rounds averaged $751 per theater – the second-least amount of money ever generated by a WWE film on a per-theater basis on opening day in company history. Comparably, The Condemned drew $1.33 million on opening day and averaged $577 per theater (in 2,310 theaters); Cena’s first movie, The Marine, drew $2.36 million on opening day and averaged $930 per theater (in 2,545 theaters); and See No Evil drew $1.68 million on opening day and averaged $1,338 per theater (in 1,257 theaters). Internally, company officials were hoping the movie would do $10 million during opening weekend, but unless business picks up today, they will fall well short of their goal. The movie’s currently projected to do between $5 and $6 million for the weekend.