– The creative process behind WWE’s Slammy Awards was described by one source as if they were writing a regular WWE television show as there were various ideas of what would work on the show and what would not work.
For example, Santino Marella couldn’t win any awards because it played into the angle that he would have bragged about winning and his role is to be a comedy guy who gets laughed at all the time and is always failing at something.
WWE wanted to put Chris Jericho over strong since he’s challenging John Cena for the World Title in Armageddon’s main event, which is why he won the Superstar of the Year. Basically they wanted to put as much behind Jericho going into the match with Cena, where he will likely lose.
The Slammy Award given to Shawn Michaels for his match with Ric Flair at WrestleMania 24 was done to have an opening to further the storyline with JBL.