– You may have noticed that Chris Jericho’s character has changed a bit lately. When the RAW ratings continued to tank, Vince McMahon blamed that partly on Chris Jericho. Vince felt that Jericho was playing the character the wrong way, being hard with the fans and blaming them for everything.
Vince felt like the fans wanted a whiny heel character that always complained about losing and everything else. We can’t confirm this, but this likely played a factor in the decision to take the World Heavyweight Championship off Jericho and give it to Batista at the Cyber Sunday pay-per-view. At one point, plans had Jericho holding the World Title through December.