– It appears WWE is considering moving their 24/7 programming from an on-demand pay-per-view subscription service to its own television channel. Currently the company is doing a marketing study which is probably being done to try and present the cable companies with evidence that people will switch to or from satellite, based on the ability to see the WWE channel as a free service.
It’s known that Vince McMahon has talked about WWE needing its own TV channel for years now. One advantage of having their own channel would be if the USA Network or MyNetworkTV changed their minds on carrying WWE programming, wasn’t interested in anymore or had some sort of power shift, then WWE would have its own channel to air their programming on.
We will keep you updated on any further developments.